Friday, December 30, 2011

Media Commentary: A Major Award --The 2011 Homage to Suck

As of this writing Lee "Hacksaw" Hamilton of XX1090 holds a modest lead over the Union Tribune's Don Norcross for the worst piece of writing in 2011. Nick Canepa is in dead last* with 12% of the vote.
*Remember, coming in last place is a good thing in this competition. Although it still doesn't say much.

Who did I vote for? If you guessed Nick Canepa then you know AJM like the back of your hand.

This competition was difficult. While over 180 people viewed the post only 50 saw themselves fit to cast a vote. I respect that. If you're not a regular reader I was asking quite a bit of you to go review the work of these writers.* I appreciate you abstaining from the vote if you felt you didn't have the time to read their columns. Your exercise of caution is an admirable trait, a trait we we would do well to donate to our three nominees.

*Hacksaw is not a writer. He wrote something. There is a distinction.

But did I unduly influence you with how I worded the contestants' entries in the poll? Canepa's was the most innocuous. Norcross less so. But if someone wanted to vote without reading then a vote for Hacksaw would have been reasonable based on my unflattering remark about his attempt at writing.* Hacksaw's piece was also fresh on our minds. He was FJM'd the other day and, well he's Hacksaw.

*Lee Hacksaw Hamilton Throws-Up on Paper. And then Pushes Submit.

I went back and reread Nick Canepa's piece. I don't think people are giving Nick the proper credit for writing a truly poor column. It was bad.* So I voted for Nick. Primarily because he's been a newspaper man at the UT since the 60s. Maybe that's the problem. Never the less, I hold him to a higher standard than Hacksaw. Hacksaw isn't a writer. He's a talking head. And a muckraker. But he's no writer. In my eyes this honor belonged to Canepa, the pro.

*When I say "bad" I'm thinking Steven Segal post Hard To Kill. I bought Segal's pony-tail up until this point. I willed myself to believe that a guy with a pony-tail could be that bad-ass. It didn't hurt that he looked 6'5". And that he always did that move where he broke a guy's arm at the elbow. After Hard to Kill I stopped believing. In summation: Nick Canepa's effort was as bad as Steven Segal's pony tail, post-Hard To Kill, but most definitely not pre-Hard To Kill.

The funny thing. I knew Hacksaw would take the title. For one simple reason: he's a polarizing figure. We already knew this but here's further proof. In a span of 24 hours the FJM piece I wrote about Hacksaw became, by a sizable margin, the most read column for the month of December. Why? Because people love to ridicule* the Saw. Ridicule that is often deserved. And this is a problem.

* Do you ever listen to Jim Rome? He constantly mocks Hacksaw's voice and his shtick. Hacksaw has built A Sports Empire on bad PR from Jim Rome. Hacksaw is known across the country for being the punchline to a joke. RANCHO CUCAMONGA! Can you HEAR ME?

People don't necessarily have the time to research. They go to the radio because it's easy. It is a reflex, one that can be done concurrently with the action of commuting to and from work. People depend on the accuracy of information received from a guy who has been given a massive platform and megaphone. This isn't politics, no extra research need be necessary. It's sports and sports should be easy. But you and I know better. We've learned to take nothing at face value, not even our sporting news.

Why would XX1090 knowingly deceive us by putting this guy on the air?

I'm not positive if this analogy works but I would say that XX1090 views its listnership similarly to the way a casino looks at a bet on a football game. Both want to get action on each side. If 1,000,000 betters choose the Chargers this weekend and 1,000,000 take the Raiders the house wins because of the 10% "rake" on each bet. Similarly, a radio station with blindly faithful listeners to Hacksaw coupled with irate listeners who desire to make the phone call* reminding him that he's a big idiot is good for business. Both groups are listening and that equals profit.

*Or text! Text him your thoughts.

So XX1090 doesn't care about us. For a solid dose of reason we get Darren Smith in the afternoon but not after 4 hours of frontal lobe pollution from Lee "Hacksaw" Hamilton. And on top of it, they let him bang his ideas out on a keyboard. Yes, in addition to San Diego.com giving him a forum, XX1090 also posted Hacksaw's malarkey on their website.

This week we've seen Craig Elsten of 619 Sports filling in for a vacationing Darren Smith and in this time we've been privy to a polished and reasoned approach to every topic on the table. As I listen I imagine how perfect a fit Craig would be in Hacksaw's spot, leading into Darren Smith at 2 pm. And then I'm reminded of our betting analogy and I come back to a grim reality. A reality where intelligence is not a commodity willfully doled out to radio audiences.

We are stuck with Lee Hacksaw Hamilton. And I would say that we need NOT be stuck quietly. That we can use our voices to silence Hacksaw's. But in the end, that is all XX1090 really wants. Complaints mean we are listening. And the bills are being paid.

This however, does not mean we cannot call attention to the failings of our media members. You will have to set your own standards for what you are willing to accept from the media but here are mine:

When I witness egregious incoherence, profound lack of logic, or an utter absence of research in a published writing by a professional -- that professional will be called on it.*

* Throws mic down. 

Editor's Note [8:05 AM] 
I would be remiss if I did not point to Dan Hayes, Corey Brock, Craig Elsten and Tom Krasovic for giving us some semblance of sanity with their writing.

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